Sr. Staff/Principal Content Designer at Wealthfront

Wealthfront is looking for a senior/staff content designer to join the Wealthfront Design team, working on a new product line. Wealthfront pioneered automated investing by offering broad access to sophisticated investing strategies at a fraction of the cost of traditional financial advisers. But that was only the beginning of a much broader vision for how our investing product can serve our mission to build a financial system that favors people over institutions. Since then, we’ve continued to expand the ways we help our clients build long-term wealth through saving and investing. Your role will be to work alongside the cross-functional leadership on your team to develop the strategy, vision, and language for a new line of business. This is a best-in-class content design leader who is a systems-thinker, exceptional writer, and passionate about solving problems of all sizes and levels of complexity through the unique skill-set of content design. 

Your role will be to work on the end-to-end experience of a new business line. You’ll collaborate closely with the cross-functional leaders on your team to define the direction for your work, and you’ll build on quantitative and qualitative research to craft delightful experiences that meet our customer and business goals.

Success in this role will require excellent communication skills, cross functional leadership, strategic thinking, a high bar for craft, and executional excellence. The person who shines here is particularly strong at creating simplicity, clarity, and empowerment for the customer amid complex concepts and requirements. We’re looking for a content design leader who is equally excited to tackle large ambiguous problems as they are to get in the weeds helping us build an excellent product experience. A passion for investing or experience building consumer financial technology products is highly desirable.

As a senior IC, you will mentor other content designers in learning how to improve and scale the impact of their work throughout the product development cycle. You’ll empower other content designers to develop clear rationale for their decisions and solutions. You will also introduce team members to content frameworks and ways of thinking about content design that help the team as a whole evolve their craft and strategic thinking. 

You’ll also collaborate very closely with cross-functional counterparts on product design, user research, product management, engineering, legal and compliance to solve some of the most complex challenges around our investing products. You’ll shape product experiences that solve for a more holistic set of investing needs and aim to improve the financial outcomes of people we serve.

You’ll also partner with our creative brand team to craft our brand voice and tone, and bring it to life in our product experience. You’ll champion content that’s empowering, enlightening and authentic, but adjusts tone based on where the client is in their journey.  

You’re inspired by our mission to “build a financial system that favors people, not institutions” and are a zealous advocate for client needs. This genuine passion motivates you to proactively identify areas that require greater attention, bring solutions to address them and mobilize more people to prioritize the improvements. 

Unlike many companies where design teams are trained to make incremental changes and work through a chain of hierarchy to advocate for bold new ideas, the design team at Wealthfront is expected to be innovative, creative and strategic, because design and content are critical to realizing our vision.

We’re empathetic people advocates. We're interested in what our clients need to know, and what they don't. We organize and present content in the most straightforward, useful, and inclusive way. And we’re not just wordsmiths (although we are good at that, too). We partner strategically with our product management and product design counterparts to shape client experiences.

Content designers are expected to define problems, new opportunities and solutions that are deeply rooted in human psychology and behavior as well as a sound understanding of our technology and business, all in very tight collaboration with engineers, product managers, researchers, legal, and data scientists. In an environment where we’re making big bets, and innovation is encouraged, we embrace failure and care much more about the magnitude of success versus percentage of times we are successful. And unlike many organizations, content and product design are equal partners to engineering and product and plays an important role in the executive staff that collectively make all critical strategic decisions. 

We’re a remote friendly team and open to candidates in the US. 

Estimated annual salary range: $210k USD plus equity and a discretionary bonus.

Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!