Growth Marketing, Demand Generation Manager at Unicourt

This role will be responsible for executing and optimizing our demand generation engine, with a strong focus on delivering measurable results in the form of highly qualified leads and revenue growth. You'll work closely with Product, Product Marketing, and Sales teams to create and optimize campaigns that drive business growth.

1. Growth Strategy & Execution

   • Drive measurable growth in qualified leads and revenue through strategic marketing campaigns

   • Own key performance metrics including pipeline generation, conversion rates, and revenue contribution

   • Continuously optimize campaign performance based on data-driven insights

   • Work closely with Sales to understand and improve lead quality and conversion rates

   • Develop and maintain a robust pipeline of marketing qualified leads

2. Marketing Operations

   • Serve as the primary owner of our HubSpot instance, ensuring optimal utilization of its features

   • Build, manage, and optimize multi-channel marketing campaigns

   • Implement and maintain marketing automation workflows and lead scoring models and workflows

   • Develop and optimize email nurture streams and conversion paths

   • Create and maintain dashboards for tracking and reporting on key metrics

3. Lead Generation & Management

   • Manage lead sourcing and curation using internal data and platforms like ZoomInfo

   • Identify and recommend new technologies and platforms to enhance lead generation efforts

   • Design and implement lead qualification frameworks

   • Optimize lead handoff processes between Marketing and Sales

   • Maintain high standards for lead quality while scaling lead volume

4. Cross-functional Collaboration

   • Partner with Product Marketing to align campaigns with product messaging and launches

   • Work with Product team to leverage product insights for campaign targeting

   • Collaborate with designers to create high-converting marketing assets

   • Coordinate with Sales to understand their needs and improve lead quality

   • Build strong relationships across teams to ensure campaign success

• 5+ years of B2B marketing experience with a proven track record of driving revenue growth

• Demonstrated success in implementing and managing marketing campaigns that deliver measurable results

• Advanced expertise in HubSpot and marketing automation platforms including implementation from scratch, maintenance and optimization

• Experience with lead sourcing tools (ZoomInfo, etc.) and best practices

• Strong analytical skills with the ability to make data-driven decisions

• Excellent project management and cross-functional collaboration abilities

• Deep understanding of B2B sales cycles and lead qualification processes

• Growth in marketing qualified leads (MQL) volume and quality

• Improvement in lead-to-opportunity conversion rates

• Revenue contribution from marketing-sourced leads

• Campaign performance metrics (conversion rates, ROI)

• Sales team satisfaction with lead quality

• Pipeline velocity and conversion metrics

• Results-driven mindset with a focus on revenue impact

• Strategic thinker who can also execute tactically

• Strong collaborator who builds effective relationships across teams

• Data-oriented decision maker

• Proactive problem solver with a growth mindset

• Excellent communication and interpersonal skills