Marketing & Growth Operations Lead at Thrive Protocol

Thrive Protocol is a hyper-scaling crypto project that partners with leading Web3 ecosystems to attract top talent, fund their work, and help scale the impactful projects they create. Thrive powers crypto GDP. Thrive automates treasury allocations to builders who create real value.

We have $100M+ in committed treasury allocations from leading ecosystems like Polygon, ApeChain, Hedera, Xion, Swell, Metis, Boba, and more—and we’re just getting started.

We've funded 1,700+ projects across blockchains, fueling onchain development at scale. 230,000+ wallets have connected to Thrive, with 90,000+ contributors earning in the ecosystem.

We’re a rocket ship. We 10x every year. With treasury commitments doubling quarterly, we’re on track to power $1B+ in allocations in the next 2 years.

We’re crypto’s best-kept secret and we need your help getting the word out. Thrive is a fundamental infrastructure layer for development, critical to fueling crypto’s growth. The world doesn’t know it yet, but they will soon.

That's where you come in.

We’re looking for a Marketing & Growth Operations Lead to scale Thrive’s growth engine. You’ll sit at the intersection of marketing, data, operations, and user acquisition — helping us build systems, optimize funnels, and drive measurable outcomes across campaigns, ecosystems, and stakeholders.

You’ll play a key cross-functional role across product, BD, ecosystem, and comms — ensuring that our marketing stack is performance-oriented, data-backed, and aligned with strategic objectives. You’ll help drive awareness, engagement, and ecosystem success through systems thinking, automation, experimentation, and analytics.

You are a proactive, entrepreneurial-minded individual who thrives in dynamic, fast-paced environments. Ideally, you’ve had experience founding or running your own venture, or have spent 2–3 years immersed in the entrepreneurial world. You're based in Western Europe or North America (East Coast preferred) and bring a self-directed, outcome-driven approach to your work.

You don’t wait to be told what to do. You’re energized by open-ended challenges, take full ownership of your work, and adapt fluidly to evolving roles and responsibilities. You operate with a bias toward action, staying focused on impact over process, and don’t need close management to drive high-quality outcomes.

You align deeply with our mission and bring a flexible, growth mindset to everything you do. You understand that job descriptions are starting points, not boundaries, and you’re excited to step up wherever needed to move the mission forward.

Marketing Infrastructure & Analytics

• Own and optimize Thrive’s marketing stack — CRM, attribution, funnel tracking, dashboards, and automation
• Build marketing reports that connect campaign performance to onchain and offchain KPIs (e.g., active users, project funding, usage)

Growth Experiments & Funnels

• Design and execute growth loops across paid, social, email, content, onchain programs, and ecosystem bounties
• Improve acquisition, engagement, and conversion across the builder, DAO, and ecosystem funnels

User Segmentation & Lifecycle Marketing

• Implement systems for audience segmentation, targeting, and personalized campaign workflows
• Support lifecycle engagement for protocol stakeholders (builders, DAOs, investors)

GTM Coordination & Ecosystem Activation

• Coordinate multi-channel go-to-market campaigns across ecosystem partners and Thrive product launches
• Work with product & dev teams to improve onboarding and retention via marketing automations

Incentives, Reporting & Insights

• Assist in managing incentive programs (e.g. token rewards, retroactive funding) and tracking milestone completions
• Provide growth insights through analytics dashboards and iterate strategies based on results

Requirements

• 3–7 years in marketing ops, growth, or revenue operations — ideally in crypto, SaaS, or startup environments
• Strong grasp of marketing analytics, attribution models, and user funnel strategy
• Tools you’ve likely worked with: HubSpot, Segment, GA4, Dune, Looker, Zapier, Notion, and Web3 analytics platforms (e.g., Token Terminal, Nansen)
• Proven ability to build systems from scratch and lead cross-functional execution
• Strong understanding of onchain behavior, crypto user journeys, and protocol engagement funnels
• Bonus: Experience with grant ecosystems, bounty programs, or Web3-native community engagement

• You’ve led growth at an early-stage startup or Web3 protocol
• You can track wallet-based behaviors and build related campaign logic
• You’ve set up automated workflows across tools like Airtable, Webflow, or Notion
• You’ve worked on influencer campaigns, content strategies, or community experiments

Benefits

• Salary: Competitive base + performance-based incentives
• Equity & Tokens: Meaningful upside in Thrive’s long-term growth
• Remote: Work from anywhere — Thrive is a globally distributed team
• Ownership: High autonomy to lead and refine marketing ops from the ground up
• Ecosystem Access: Collaborate with top DAOs, chains, and investors
• Culture: Ambitious, fast-moving, and deeply mission-aligned

Thrive Protocol is an early-stage crypto company that partners with leading Web3 ecosystems to attract top talent, fund their work, and help scale the impactful projects they create. Thrive powers crypto GDP by automating treasury allocations to builders who create real value.

We have $100M+ in committed treasury allocations from leading ecosystems like Arbitrum, Polygon, ApeChain, Hedera, Xion, Swell, Metis, Boba, and more—and we’re just getting started. We've funded 1,700+ projects across blockchains, fueling onchain development at scale. 230,000+ wallets have connected to Thrive, with 90,000+ contributors earning in the ecosystem.

We’re a rocket ship. We 10x every year. With treasury commitments doubling quarterly, we’re on track to power $1B+ in allocations in the next 2 years. Thrive is crypto’s best-kept secret but that is all about to change.