Customer and Retention Manager at Snif
Job details
About Us
Snif is setting the new standard in fine fragrance. The search for high-quality scented products should be simple, accessible, and fun. We bring our customers what they want to smell and develop new, unexpected ways for them to incorporate fine fragrance into their daily routines.
Every scent we develop is designed to be an immersive experience. From the name, packaging design, and creative campaigns to someone’s first spray, we want them to see and smell the quality behind every release. Our formulas are always made with top-shelf ingredients and are genderless, non-toxic, vegan, and cruelty-free.
Snif products are sold on our DTC site www.snif.co and can also be found at all Ulta Beauty locations. We’ve been featured across notable press outlets including, Forbes, Fast Co., WWD, Vogue, Allure, Cosmopolitan, NY Mag, Harper’s Bazaar, and more. Additionally, we’re backed by some of the most revered investors in the consumer goods space.
We’re a lean team that’s expanding quickly, and we’re looking for someone who believes in our vision to shift the way people experience scents.
The Role:
At Snif, our customer informs everything we do — from the products we release, to the way we communicate and evolve the brand. There is no person more important than our customer, and no objective more critical than fostering loyalty and community. As the Customer and Retention Manager, you’ll play a major role in Snif’s retention marketing efforts. You will support planning, execution, and analysis across key initiatives including email and SMS marketing, subscriptions, loyalty, sampling, and customer surveying.
This role calls for a motivated, customer-centric thinker who excels at bringing ideas to life through cross-functional collaboration and meticulous, thoughtful implementation. Highly-organized and detail-oriented, they ensure seamless execution across multiple channels. With a test-and-learn mindset, they embrace creative and innovative approaches while continuously optimizing for engagement and retention.
The Customer and Retention Manager will report directly to our VP of Customer and Retention, and will work closely with our teams across marketing, creative and brand, retail, and product development.
While we are based in New York City, we operate as a fully remote team.
What You'll Do:
Lead execution of Snif’s retention initiatives, ensuring seamless implementation across email, SMS, sampling, loyalty, subscriptions, and moreDefine retention strategies for new product launches and evergreen products across channelsOwn Snif’s email and SMS marketing efforts across campaigns and automated flows. This includes outlining the marketing calendar, creating campaign briefs, coordinating with copy and design for asset development, defining customer segments, performing tests, scheduling campaigns, and optimizing content for performanceSupport the management and optimization of Snif’s subscription program, ensuring a seamless customer experience, assisting with subscriber communications, defining and implementing growth strategies, and monitoring key performance metricsAssist in the management and enhancement of Snif’s loyalty program, tracking engagement and collaborating with cross-functional teams to drive member participation and retentionSupport the planning, execution, and analysis of Snif’s product sampling initiatives, coordinating distribution, analyzing conversion, and optimizing strategies to drive repeatContribute to customer surveying efforts by coordinating survey distribution, collecting responses, and synthesizing insights for the broader teamMonitor and report on key retention and engagement metrics, identifying trends and opportunities for improvementStay up to date on best practices in retention marketing, conduct research on emerging trends, and support creative ideation and testing to inform future initiativesProvide support for additional business and marketing needsWhat You'll Bring:
At least 3-4 years of work experience in marketing or high-growth role; relevant experience in an e-commerce/DTC environment or with a major retailer is a plusExperience owning or managing email and SMS marketing programsGenuine excitement for customer loyalty and the world of retention marketingExceptional organizational skills and attention to detailNext-level time management and project management skills. You’re a pro at taking an idea and owning it until completionStrength and rigor in navigating ambiguity. You’re a self-starter and a team playerExcellent verbal, written, and interpersonal skills that support developing and maintaining real, trusting relationshipsEagerness to roll-up your sleeves with a “figure it out” mentality A curious and innovative mindset, constantly seeking ways to make a product or process the best it can beAbility to translate data into simple, real-world outcomes and goalsAdvanced proficiency in Excel, Powerpoint, and Google SuiteExperience with Klaviyo and Postscript is strongly preferredA desire for (perhaps even a need for) the excitement, grind, and freedom that comes with an early-stage and fast growing startupBonus Points:
Proven success at a fast-paced startup, extra bonus points if in the beauty industryKnowledge/passion for scented products, including (but not limited to) fragrance, candles, and laundry categoriesWhat You'll Get
Be part of a fast-growing company with an awesome missionHighly competitive salary and equity so you’re a part of the Snif familyAn opportunity for growth and ability to widen your role and responsibilitiesMedical, Dental, and Vision healthcare insurance401K Retirement Plan with company matchingPaid Parental Leave Flexible vacation and PTO policyIndustry-leading well-being and mental health benefits Virtual and remote work as well as work-from-home setupSnif product on us!Snif is an equal employment opportunity employer to all employees and applicants for employment. We celebrate people from all backgrounds. If you’re driven by our mission, we’d love to hear from you! Email us at hello@snif.co
