Product Marketing Manager at Produit Folie Canada Inc.

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Role Description

We are looking for a dynamic and experienced Product Marketing Manager (PMM) to lead the marketing efforts for our upcoming NFL-related game. This is an exciting opportunity to join a passionate, creative team and work on a high-profile product that blends sports, entertainment, and gaming. As a PMM, you will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, and ensuring that our game resonates with both NFL fans and gamers alike. This role is for a Social Casino application, focusing on delivering an engaging and high-quality gaming experience.

• Go-to-Market Strategy: Develop and execute a comprehensive product marketing plan for the NFL game, ensuring alignment with the game’s vision, key features, and target audience.
• Brand Positioning & Messaging: Craft clear, compelling messaging that resonates with gamers, sports fans, and NFL enthusiasts. Position the game as the premier gaming experience for NFL fans.
• Cross-functional Collaboration: Collaborate with product, design, development, community, and the rest of the growth & UA teams, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.
• Campaign Management: Support the execution of multi-channel marketing campaigns (digital, social media, influencer partnerships, media, etc.) aimed at driving user acquisition, engagement, retention & monetization.
• Consumer Insights: Leverage data and customer insights to continually refine marketing strategies, understand player behavior, and optimize the game’s lifecycle.
• Paid Marketing: Collaborate with our high performing UA team to advise and collaborate towards paid marketing activities, ensuring we are targeting the right set of users, successful adoption and continued engagement with the game.
• Competitive Analysis: Monitor the competitive landscape, staying ahead of trends in both the gaming and sports industries, and adjust marketing strategies accordingly.

Qualifications

• 3+ years of product marketing experience in the gaming industry, with a proven track record of successful product launches and marketing campaigns.
• A genuine passion for sports, particularly NFL football, is highly preferred.
• Ability to analyze data and market trends to inform decisions and measure the effectiveness of campaigns.
• A balance of creativity and strategic insight to develop innovative marketing strategies that stand out in a competitive market.
• Ability to work cross-functionally with diverse teams across different locations, including product, design, and UA, to ensure alignment and drive execution.
• Strong written and verbal communication skills with the ability to communicate complex concepts clearly and persuasively.
• Familiarity with digital marketing tactics, social media, content creation, and influencer marketing.

Benefits

• Flexible working schedules & Hybrid mode (2 days/week in office)
• Health care coverage on your first day of employment with competitive plans and virtual health care offered
• Employee Assistance Program (EAP) + Wellness spending account ($500)
• 3 weeks + 4 floating days + 7 personal/sick days + Christmas shutdown
• 100% match up to 4% on Group RRSPs + SuperShare eligibility
• Up to $1,000 annually in financial support if you fall on hard times and need financial assistance
• Free lunch + happy hours in the office
• Fun monthly team building events + Many More!