Product Marketing Manager at Procurify

Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. We’re looking for a talented and team-driven Product Marketing Manager to join us on our journey.

The Product Marketing team communicates the value of Procurify to new and existing customers. Acting as a bridge between our product engineering and go-to-market teams, this role will lead the development and execution of our go-to-market strategy across marketing and sales channels.

Reporting to the Senior Manager, Product Marketing, you will support our core procurement portfolio, helping businesses optimize purchasing workflows and effectively manage budgets, vendors, and contracts. Your responsibilities will include conducting market research, aligning on packaging and positioning, and driving product launch and growth initiatives.

You’ll collaborate closely with product, marketing, sales, customer experience, and partner teams to ensure they are enabled to sell and support our products. You'll translate our product strategy into actionable go-to-market plans and lead cross-functional projects that drive measurable results.

• Championing go-to-market moments: Define strategies to maximize market momentum and drive product launch and growth initiatives.

• Arming our channels: Create tools and collateral for sales, customer experience, and partner teams, and deliver training to ensure consistent message delivery.

• Tracking performance: Monitor and analyze product performance metrics, adjusting strategies to meet business goals.

• Analyzing our industry: Stay informed about the latest market trends and assess their potential impact on our product portfolio.

• Researching our competitors: Provide insights into competitor offerings, positioning, and strategic directions.

• Understanding our customers: Develop empathy for procurement teams, exploring their needs and buying processes.

• Learning our product: Collaborate with product managers, designers, and engineers to understand our product’s vision and capabilities.

• Articulating our differentiation: Develop buyer profiles, align on product positioning, and craft compelling messaging.

• Supporting our product flywheel: Bring market insights back to the product team to help inform and influence future enhancements.

Success in this role depends on your ability to navigate ambiguity, align stakeholders, leverage insights, and consistently advocate for our customers. KPIs will focus on critical metrics such as product adoption and engagement rates, return on investment for marketing campaigns, customer retention, sales win rates, and time-to-close.

We are looking for Product Marketing Manager with 3+ years of experience leading go-to-market strategies and initiatives in SaaS and/or B2B environments, who can consistently demonstrate these ten qualities:

1. Customer-obsessed: A customer-first mindset with a passion for understanding and advocating for customer needs to enhance their experience.

2. Articulate: Exceptional verbal and written communication abilities, with the ability to clearly communicate value propositions.

3. Enthusiastic: A genuine passion for product marketing and a proactive approach to driving initiatives that inspire and engage both customers and colleagues.

4. Organized: Excellent project management skills, ensuring focus and alignment among stakeholders throughout the project lifecycle.

5. Collaborative: Strong relationship-building skills with a demonstrated ability to collaborate effectively and influence stakeholders at all levels without formal authority.

6. Curious: An eagerness to learn and explore industry trends, coupled with a passion for solving customer problems through innovative solutions.

7. Data-informed: A data-driven approach to decision-making, focused on achieving measurable objectives and using insights to refine strategies.

8. Detail-oriented: Meticulous attention to detail with a commitment to quality and a strong focus on tracking performance metrics.

9. Adaptable: Comfort in navigating ambiguity and flexibility in adjusting priorities within a fast-paced, evolving environment.

10. Ambitious: A blend of ambition and humility, with a drive to innovate and improve processes while remaining open to collaboration and feedback.

Procurify is a remote-first company with a big heart and a strong ambition to modernize the way organizations manage business spend. We’re trusted by hundreds of companies around the world — across industries like biotechnology, education, health care, manufacturing, and software — to manage over $30B in spend. We recently closed $50M in Series C funding to help us strengthen our core offering, launch new payment capabilities, and provide customers with an AI-enhanced procure-to-pay experience. Read the press release here.

We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada! 

• Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week.

• Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy. 

• Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.

• Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.

• Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.

• DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.

• Base Salary Range: $83,000 - $125,000 CAD (This range is dependent on experience and not inclusive of any bonus, commission, benefits or equity that might exist in your total compensation package.)

We’ve welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we’re here to embrace them! 

Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.

If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume.

Apply online today and let’s start a conversation.

To learn more about Procurify, check out these resources:

• Get to know our team through our Meet Us Monday videos

• Check out what our customers are saying about us

• Learn more about our procure-to-pay platform

• Check out our interview with CNBC