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Job details

Overview of the role:

Join us at PolicyMe! We're modernizing life insurance and we'd like your help. Life insurance is a $1T industry that has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.

As a Senior Product Designer, you'll be instrumental in bringing products to life that not only solve real customer problems but also enhance the overall user experience. You will be involved in every aspect of the product development process – from conducting research to creating innovative designs and guiding them through to development. This role will be instrumental in expanding PolicyMe’s suite of products and building out new product flows, all while enhancing the customer experience. There is a lot to do and this human will be a big part of our growth!


What you'll be doing:
  • Lead Design of New Products: You’ll be leading the design of any new product that PolicyMe launches, from Conducting customer and competitive research to determine what features customers care about most, to figuring out how to showcase the products on the marketing landing pages, to designing a best-in-class customer experience from getting a quote to submitting an application and buying an insurance policy. This role requires a lot of holistic critical thinking.
  • Design of CRO Initiatives: In between product launches, you’ll develop a backlog of AB tests that aim to improve conversion rates throughout your new product flows.
  • User Testing Support: Validate concepts through user testing, conducting customer research, and performing usability testing as needed.
  • Collaborative Problem-Solving: Work cross-functionally from exploration to execution, crafting meticulous high-fidelity designs that serve our customers' needs.
  • Design Iteration: Lead the design of complex products and continuously refine sketches, wireframes, and designs across various device types, integrating customer feedback, research insights, and internal team input.
  • Visual Interface Design: Create delightful interfaces using an existing design system and prepare prototypes for usability testing.
  • Design System Contribution: Utilize a deep understanding of design principles to help maintain and expand the team's internal design system and processes, as needed.
  • Quality Enhancement: Actively participate in critique sessions, providing and seeking feedback to elevate the team's design quality. Work closely with the engineering team and contribute to the design QA process to ensure your designs get built to spec.
  • Impact Measurement: Evaluate the effectiveness of launched solutions to inform future iterations.
  • Communication: Present design concepts and deliverables to stakeholders, articulating design rationale.


  • What we're looking for:
  • Experience: You have a minimum of 4 years of relevant experience within a product design setting, preferably in the digital B2B2C/B2C space. Experience working on products with complex information architecture is a significant asset.
  • Product Development Knowledge: You have a comprehensive understanding of the product development process, from problem definition to detailed UI and visual design.
  • Customer Empathy: Your design decisions are grounded in research, including customer interviews, quantitative data, and usability testing, all aimed at improving the lives of Canadian families.
  • Attention to Detail: You are meticulous about crafting intuitive and highly polished customer experiences.
  • Curiosity and Learning: You are a lifelong learner, always seeking to improve your processes, tools, and techniques.
  • Team Player: You prioritize the needs of customers, the team, and the company, staying humble in your approach.
  • Balance of Speed and Quality: You understand the importance of balancing quality with speed, striving to deliver best-in-class customer experiences quickly and frequently.
  • Ownership & Autonomy: You can prioritize and manage your design tasks independently, recognizing when to seek assistance, you own your work and understand the importance of reliability and timely delivery.

  • Reports to: Product Manager


    Why join us:
  • Generous PTO - 20 vacation days
  • Access to stock options and a comprehensive benefits plan
  • A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office
  • Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
  • Work with an empathetic, high-performing team in a flexible, results-oriented environment
  • About PolicyMe:
    PolicyMe is a Venture-Backed InsurTech startup on a mission to put families first, protecting them with the honest and uncomplicated life insurance they deserve. Through technology, PolicyMe is streamlining the traditional insurance process, removing barriers and inefficiencies to deliver a fully-underwritten life insurance policy that families deserve but with fewer steps and lower costs. PolicyMe makes it easy to get a quote and apply for term life insurance online in 20 minutes or less. Since our launch in 2018, we have grown exponentially, selling over $1 billion in life insurance coverage to Canadians.
    PolicyMe was also most recently voted as one of Canada's 50 Most Impactful Companies of 2021, and has been mentioned in BetaKit, National Post, the Global & Mail, Global News and more. If you're interested in being considered for this opportunity, please submit a resume.

    Commitment to Equal Opportunity:
    PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

    Accessibility Statement:
    PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.
    Apply now