Marketing & Stunts at Kalshi

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future. 

Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

As our Marketing and Stunts Strategist, you will be bringing Kalshi's innovative product into the heart of cultural moments and viral trends. Your role is not just about executing social media campaigns but orchestrating large-scale stunts and crafting marketing strategies that place Kalshi at the epicenter of public discourse. You will be responsible for ideating and bringing to life bold, viral, and memorable experiences—when the next Barbenheimer or Brat hits, it will be because of your work.

Your creativity and feel for cultural trends will be key to driving brand awareness and ensuring Kalshi is always part of the conversation, whether it's during elections, major cultural events, or trending viral moments.

We know it is difficult to spike in all of these areas, so you do not need to be excel in every single one of these responsibilities. 

• Trend Riding: Capturing the vibes, emerging cultural trends, memes, then inserting Kalshi’s product into the most relevant and buzzworthy moments.

Hype Creation: Generating campaigns that draw enormous attention. In addition to riding the trends, you’ll create them.

• Stunt Ideation and Execution: Develop, plan, and execute large-scale, high-impact stunts that draw attention and create a lasting impression. Think Redbull challenge, Barbie pop-ups, Snoop Dog at the Olympics.
• Social Media Savvy: Lead our social media presence, ensuring that our campaigns are not only viral but also strategically aligned with our marketing goals.
• Cross-Functional Collaboration and Execution: Work closely with the design and other marketing team members to execute cohesive campaigns that resonate across all channels.
• Impact Analysis and Improvement: Measure the success of stunts and campaigns, using insights to refine and elevate future strategies.

You are a creative and proactive powerhouse with a deep understanding of cultural trends, a knack for turning big ideas into reality, and finesse to find yourself on stages you have no business being in. You're scrappy, resourceful, and not afraid to push the envelope to achieve a 100x outcome. You thrive in fast-paced environments and have a track record of pulling off feats others thought impossible.

Key Qualifications:

• Proven success in creating and executing large-scale stunts or viral campaigns. We care more about slope than number of years of experience, but we want to see you’ve done it before.
• Deep feel for cultural trends and the ability to anticipate what will capture public attention.
• A proactive and execution oriented approach.
• Strong strategic mindset with the ability to align creative ideas with business objectives.
• Experience in social media marketing and a strong understanding of digital platforms.
• Exceptional creativity and a bold approach to campaign ideation and execution.
• Excellent communication skills with the ability to collaborate across multiple teams and disciplines.
• Project management skills to execute on multiple initiatives simultaneously with ease.

Salary Range: $60,000 to $200,000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.

We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets. 

Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.