Website Marketing Manager at FloQast
Job details
FloQast is looking for a Website Marketing Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, you will be the product owner of FloQast’s marketing website, responsible for educating visitors on the value of FloQast and driving qualified inbound pipeline from the website.
The ideal candidate for this position has a passion for experimentation and a deep understanding of B2B user behavior. You will manage the strategy, content, and performance of the marketing website while optimizing user experience, enhancing SEO, and collaborating with multiple internal teams.
*Visa sponsorship is NOT available at this time
What You'll Do
Manage the overall marketing website strategy, roadmap, content, information architecture, and performance in alignment with company initiatives and marketing campaignsOwn the creation of new website pages and editing of existing pages in partnership with the creative and development teamsMaintain a conversion rate optimization, including A/B and multivariate testing plans, to continuously improve the website’s performance and maximize inbound pipelineConsistently monitor and audit website health and content to ensure pages are up-to-date and bugs are fixed in a timely mannerProactively report on web metrics, providing insights and implementing suggested changesDevelop short and long-term SEO strategies including keyword research, on-page optimization, content recommendations, and technical SEO recommendationsOwn and optimize experiences in our conversational marketing tool, Qualified, and our website personalization tool, MutinySupport our international marketing teams with their website needs including our web translation tool, Weglot, interfacing with international SEO agencies, and expansion of our web presence into new international marketsConduct browser and device testing to ensure the best user experience for all website visitorsWork with the development and Marketing Operations teams to implement performance tracking and tags through GTM and GA4Conduct regular competitive analyses to stay current on our competitors’ messaging and conversion strategiesStay current with B2B web trends, best practices, and emerging technologiesAny other tasks that may be assigned to help the company meet its goalsWhat You'll Bring
BA/BS Degree in Marketing, Computer Science, or a related field5+ years of B2B website management experience2+ years experience in SEOExperience with the following tools: Webflow (preferred), Google Analytics 4, Google Tag Manager, Qualified or similar conversational marketing tools, Mutiny or similar website personalization tools, and Weglot or similar translation toolsExperience managing multi-language websitesExperience running simultaneous personalized web experiencesExperience running A/B and multivariate testsA keen eye for website UX and designA deep understanding of how B2B buyers use websites throughout the buying cycleExperience working directly with web developers and creative teamsNice-to-Haves
Knowledge of HubSpot is preferred but not requiredHTML/CSS skills are preferred but not requiredExperience working with a project management and/or ticketing tool like Asana or Jira#LI-Remote
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The base pay range for this position is $100,000 - $130,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
