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Job details
WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.
About the Role:
We are seeking a detail-oriented Marketing Analyst to join our dynamic marketing team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting data to drive informed marketing decisions and strategies. The ideal candidate will possess strong quantitative skills, a solid understanding of marketing principles, and the ability to translate data into actionable insights.
Responsibilities:
- Market Research: Conduct market research to identify industry trends, competitor activities, and consumer behaviors to support marketing strategies.
- Data Collection and Analysis: Collect, organize, and analyze marketing data from various sources including sales reports, customer databases, web analytics, and market research.
- Performance Tracking: Monitor and track marketing campaign performance, including ROI, customer acquisition, and engagement metrics. Identify areas for improvement and optimization.
- Customer Segmentation: Use data analysis techniques to segment customers based on demographics, behavior, and preferences. Develop targeted marketing strategies to effectively reach different customer segments.
- Forecasting and Modeling: Develop predictive models and forecasts to anticipate market trends, customer behavior, and sales performance. Provide insights and recommendations to optimize marketing strategies and budget allocation.
- Reporting: Prepare regular reports and presentations summarizing key findings, insights, and recommendations for marketing initiatives. Communicate findings to stakeholders and senior management.
- Collaboration: Collaborate with cross-functional teams including marketing, sales, product development, and finance to align marketing efforts with overall business goals and objectives.
- Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics. Continuously seek opportunities to enhance analytical capabilities and knowledge.
Requirements:
- Experience in Marketing, Business, Statistics, Economics, or related fields.
- Proven experience in marketing analytics, data analysis, or a related field using data sets from tools like HubSpot, GA, Adwords,Bizible, Marketo, and Salesforce.
- Strong analytical and problem-solving skills with the ability to interpret complex data sets.
- Solid understanding of marketing principles and strategies.
- Excellent communication and presentation skills.
- Ability to work effectively in a fast-paced environment, where async communication takes precedence.
- Detail-oriented with a strong commitment to accuracy and quality.
- Nice-to-have:
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of SQL for data querying and manipulation.
- Certifications in analytics or marketing analytics.
Salary range: $85,000-$120,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.
About Automattic
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source, and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
