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Director of SEO at Apollo.io
Job details
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
About the Role
We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution. You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals. This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team), leveraging your expertise in technical SEO, content strategy, and programmatic SEO.
Responsibilities:
- Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives, driving significant organic traffic and user acquisition.
- Conduct regular technical SEO audits, identify and resolve technical issues, and ensure our website is optimized for crawlability, indexability, and performance.
- Identify and capitalize on opportunities to scale our SEO efforts through automation, content templating, and efficient content production workflows.
- Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals, ensuring high-quality, optimized content.
- Develop and execute a link-building strategy to increase domain authority and improve organic rankings.
- Track key SEO metrics, analyze data to identify trends and opportunities, and provide regular reports to stakeholders on SEO performance and progress.
- Continuously research and stay up-to-date on the latest SEO trends, algorithm updates, and best practices.
- Work closely with cross-functional teams, including marketing, product, engineering, and sales, to ensure alignment and maximize SEO impact.
- Recruit, mentor, and lead a team of SEO specialists, fostering a culture of collaboration and continuous improvement.
Qualifications:
- 7+ years of experience in SEO, with a proven track record of success in driving organic traffic growth and achieving SEO goals, ideally within a B2B SaaS environment.
- Deep understanding of all facets of SEO, including technical, on-page, off-page, and content strategy.
- Strong experience with programmatic SEO, including keyword clustering, content templating, and automated content generation.
- Expertise in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, and others.
- Experience in developing and executing international SEO strategies, including website localization, hreflang implementation, and multilingual keyword research.
- Excellent analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies.
- Strong communication and collaboration skills, with the ability to effectively communicate SEO concepts to both technical and non-technical audiences.
- Proven ability to lead and manage a team of SEO professionals, providing guidance, mentorship, and support
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!
