Lead Generation Specialist at Activate Talent

Position: Lead Generation Specialist  (PH Search)

Work Hours: M-F, Central European Time

Job type: Full-Time

Salary: $600 USD/month

ABOUT THE COMPANY:
We are a marketing agency that launches sales, combining human and AI expertise to maximize branding and communication for B2C e-commerce brands.

DUTIES AND RESPONSIBILITIES:

• Prospect Identification: Research and identify potential leads through various channels (social media, online platforms, industry events, etc.).
• Outbound Lead Generation: Execute targeted outbound campaigns (email, phone, LinkedIn) to engage prospective clients and qualify their interest.
• Lead Nurturing: Manage and nurture relationships with potential leads by staying in touch and providing relevant information to keep them engaged.
• Qualify Leads: Assess the suitability of leads based on defined criteria and ensure they are passed to the sales team when appropriate.
• CRM Management: Maintain accurate lead data in the CRM system, ensuring all interactions and updates are properly documented.
• Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with business goals and optimize outreach strategies.
• Reporting & Metrics: Track and report on lead generation activities, conversion rates, and overall performance to ensure targets are met.
• Market Research: Stay up to date with industry trends, competitive offerings, and market conditions to identify new opportunities for lead generation.

Requirements

REQUIRED:

• At least 1 year of proven experience in lead generation
• Strong communication skills (written and verbal) with the ability to engage prospects confidently.
• Experience with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.
• Analytical mindset and ability to assess the quality of leads.
• Self-motivated, proactive, and goal-oriented approach to tasks.
• Ability to work independently as well as part of a team.
• Knowledge of lead generation best practices and strategies.

• Familiarity with tools such as LinkedIn Sales Navigator, ZoomInfo, or similar.

PREFERRED SKILLS:

• Knowledge of outbound sales and marketing techniques.