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Director of People at SparkPlug

SparkPlug SparkPlug Support / HR Full-time

Job details


  • Ground-floor people management role at venture-backed startup (TenOneTen Ventures, Jason Calacanis)
  • The position is entirely remote, forever, with twice-annual all-expenses-paid team retreats
  • Significant equity package, huge upside as we revolutionize a $20 trillion (yes, with a t) global industry
  • Unlimited PTO, competitive health benefits, wellness incentives
  • Epic team of A+ players, executing and having a ton of fun doing it. We’d love to have you join us!

About Us

SparkPlug is Google Ads for brick-and-mortar — allowing consumer brands to bid on in-store influence. In complex CPG verticals like beauty, outdoor gear, and legal cannabis, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.

We’re a San Francisco, CA-based company hiring for a ground-floor people manager to help us enter the hyper-growth phase. We’re backed by top VCs and angels like TenOneTen Ventures, the inventors of Google AdSense, Jason Calacanis, and the CEO of Foursquare, and we’re working to revolutionize the future of the nearly 20 trillion-dollar global brick and mortar retail market. We solve problems for some of the most interesting consumer product verticals around, and we need product and people-obsessed rockstars who can help us continuously improve SparkPlug!


About You

  • You are organized to the bone.
  • You love technology and constantly strive to create processes and systems that drive efficiency.
  • You are exceptional at attracting and retaining world-class talent.
  • You’re a team player; someone who will do whatever it takes, things above and beyond your job description to help better the company as a whole.
  • You are trustworthy.
  • You have a solid moral compass and values that guide you in your life and your work.
  • You are kind, positive, warm, and friendly.
  • You will be the face of SparkPlug, interacting with all prospective candidates and current employees


About the Position


  • Own talent planning for the SparkPlug core team, including outlook for future talent needs that align with business objectives.
  • Build and manage a recruitment pipeline for both technical and non-technical candidates
  • Build structure to expand beyond core team capacity through contractors, freelancers, and outsourced providers. Enable better process to onboard/offboard at scale.
  • Optimize our end-to-end recruiting process for the ideal candidate experience from recruitment, offer, and onboarding. Create a system that increases automation around candidate communication, and standardizes the offer process, and timeline expectations.
  • Own the full employee lifecycle, from onboarding through offboarding, ensuring employee engagement and growth; you’ll focus on continuously improving the employee/workplace experience & productivity and on developing, motivating, and retaining SparkPlug’s talent.
  • Collaborate with department leaders to draft job descriptions, identify key elements of the role, and formulate questions to ask in an interview setting that will help determine if a candidate’s skill set is a match.
  • Proactively source and maintain a list of candidates who exhibit high potential, interest, and strong culture fit. Develop a bench of resources – recruiting agencies and individuals – to assist in searching for hard-to-fill roles.
  • Manage inbound resumes, and conduct first-round screenings. Assess each candidate’s capabilities and experience to determine if they are a good fit for the role.
  • Set a systematic way of setting and tracking goals for each team member as they onboard, quarterly, and annually in collaboration with their manager and aligned with the individual’s + company goals.
  • Develop a performance management system whereby we are giving top performers increased responsibility and opportunity for growth, and proactively identifying and coming up with strategies to support people who are underperforming.
  • Stay abreast of market trends and incentive models to ensure we are creating compelling offers for new candidates and retaining top-tier talent.
  • Manage mandatory reporting and state-by-state compliance.
  • Create a central repository for existing policies, procedures, and guides for employees.
  • Oversee team culture activities that foster a sense of ownership and belonging.


  • Experience as lead People Ops/HRBP with strong understanding of core Human Resource procedures, principles and concepts.
  • 3-5 yrs of people management experience.
  • Exposure to a globally distributed team from an HR/People ops perspective, including multi-state compliance.
  • Experience developing growth and career paths.
  • Experience overseeing or closely involved with payroll and benefits renewal and administration.
  • Track record of resolving complicated employee issues and developing people policies (worked as an HRBP, People Partner, Senior HR Manager/Generalist).
  • History of performance management process execution and optimization.
  • Strong project management skill, including goal setting, milestones, contingency planning, etc.
  • Startup experience in a high growth org (SaaS preferred).
  • Exceptional written and verbal communication, with strong emotional intelligence, rapport building, and de-escalation skills.
  • Strong excel/data analysis skills.

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