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Copywriter and Localization Manager at Air Apps

Air Apps Air Apps Content Full-time
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Job details

The Air Apps team is hiring highly motivated teammates to help build, maintain and market our mobile applications. We are a 100% remote company with just over 50+ employees working across the globe every single day to build products that enrich people’s lives. We combine the simplicity and greatness of Apple products by creating utility and productivity apps that make people’s lives easier. Our portfolio contains Translate Now & Calculator Air, both the fastest-growing apps in their category. Our apps have been downloaded over 90 million times and received over 2 million ratings with an average of 4.7 stars.


At Air Apps, we intend to make people’s life easier by offering software solutions that allow people to perform their daily activities in work, social, fitness, and learning right from their mobile devices.

About the role

The copywriter and localization manager has a vital role in our Marketing and Product Department. They create clear, concise copy for apps, ads, articles, and marketing material. They ensure the content developed is accessible in other languages, not only in English. They are responsible for creating content to enhance user’s experience with our apps, showcase the benefits of our apps to the rest of the world, attract new users and engage existing ones.


  • Write the English copy for our product descriptions, articles, marketing campaigns, App Store optimized texts, push and in-app notifications, strings and other ad hoc requests.

  • Incorporate brand voice and follow brand guidelines when producing content and ensure the content upholds authenticity for the users

  • Create content campaigns and designed to meet company targets and broader business goals while analyzing the competition so we can strive to do better

  • Process briefs to deliver content that meet the expected goals and deadlines while making necessary edits based on the team’s feedback.

  • Maintain strict standards of quality control to ensure content is consistent, accurate, and relevant for our customers

  • Continuously seek to improve processes and workflows for your areas of responsibility and constantly strive for higher quality outputs

  • Brainstorm ideas with other team members, seek inspiration online, or use other methods that allow your creativity to flourish

  • Collaborate with marketing, product, development, and other design team members


  • Create content from initial concept to final handoff: handle all aspects of creating and localizing content, from brainstorming, creating, editing, proofreading, managing localization efforts and teams, etc.

  • Manage and oversee the localization strings for App Store optimized text in 37 languages whilst documenting in localization spreadsheets and software

  • Review existing localized text assets and strings.

  • Analyze and implement content creation and localization trends.

  • Maintain a rigorous schedule that meets deadlines, capacity and quality targets. Divide localization task responsibilities by language, delegate them to relevant teams and monitor the work

Expected daily activities

  • Write product descriptions, marketing texts and notifications, articles, App Store optimized texts, strings etc.

  • Write clear and error-free content for several online and mobile channels that reflect the company’s voice, brand image and target audience

  • Propose copy concepts in an engaging way for mobile users and carry out projects once they are approved

  • Text editing and proofreading

  • Manage and oversee the localization of English texts into several languages

  • Post content to relevant online and mobile channels

  • Add to content and localization guidelines

  • Collaborate with other marketing team members and across teams on slack

  • Update project statuses on Jira

  • Backup and organize files on Google Drive

  • Manage key paid user acquisition channels while targeting performance ROAS/KPI goals.
  • Manage your channels end to end, including developing channel strategy, defining targeting, managing creatives, setting up campaigns, optimizing campaigns, measuring performance, and driving insights for future campaigns.
  • Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.
  • Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.
  • Use reporting and monitoring systems to distill performance to managers regularly.
  • Collaborate with content creators, including the creative team, to help create new and innovative messaging and customer touch-points.

Your opportunity

We offer a fully remote, results-driven work style that enhances productivity and quality, providing excellent work-life balance. We also have great opportunities to connect within our international team through coffee calls, team meetings, and hackathons.

  • Proven startup with significant ambitions
  • Highly competitive salary and bonuses
  • Flexible work environment, 100% remote
  • Apple hardware environment
  • USD100.00 Monthly allowance (Home office, Learning, Wellness)
  • USD350.00 Home office set up
  • Get-together: next is in May 2023 → Berlin, Germany


Statutory benefits

  • Health insurance (or your country’s standard)
  • 24 Annual vacation days (or your country’s standard)
  • 10 days sick leave (or your country’s standard)
  • 4 weeks parental leave (or your country’s standard)
  • National holidays (or your country’s standard)
  • Plus any other statutory benefit in your country

You aspire to join an energetic team in a fast-growing startup to develop and grow products at scale. Your desired skills and experience include:

  • Proficient in English

  • Embrace change; able to thrive in a Startup environment

  • 3+ Years as a copywriter and/or localization manager

  • Strong written and verbal communication skills

  • Strong time and task management skills

  • Strong eye for detail

  • Be a team player with the ability to effectively communicate with people from different backgrounds and experience levels

  • Work effectively with multi-functional and international teams

  • Work highly collaborative, without any micro-management necessary

  • Work agile and fast, very fast

  • Receive and provide constructive feedback

  • Love remote life and believe in a fluid work/life environment:

  • Find the needle in the haystack mentality and solve problems methodically

  • Juggle multiple projects at the same time

  • Communicate heavily about statuses and issues

  • Manager of one mentality

  • Use Slack and other remote communication/reporting tools

What Happens Next?

We expect to review your application ASAP. You’ll hear from us within 2-3 days if we decide to invite you to a technical exercise. The exercise is representative of the kind of day-to-day work you’d be doing on the team. We usually only invite candidates to this stage that meet minimum standards, and those candidates should expect to spend about 2-3 hours completing this test.

The next phase of the hiring process will be a video interview with our people operations manager (approx. 30 min). You and she will talk through your background and your approach to remote, teamwork and Air Apps. After the people interview, the top candidates will proceed to the team interview stage. You’ll talk with 1-2 members of the team about your technical knowledge, experience and discuss the position (approx. 1h).

The top candidates will proceed to the final interview stage. You’ll talk to the leadership team and will align yours and the company’s expectations. We aim to make an offer 3-5 days after your final interview.

Please note that we’re unable to offer individual feedback during the process. We usually see 1,000+ applications, and our team can’t provide personalized feedback. It is a demanding application process. We appreciate you giving us that consideration, and we promise to provide you with our full attention in return.


This position is fully REMOTE; no re-allocation or visa sponsorship is provided. You will work from any country Air Apps hires in,  however, you will be hired in your legal country of residency.

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