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Digital CRO Strategist at Barrel
Job details
Barrel is a digital agency that designs, builds, and optimizes e-commerce websites for brands. We work with exciting brands across fashion, beauty, CPG, and home goods. We are a highly collaborative and fully distributed team.
Barrel is looking for a freelance Digital CRO Strategist to collaborate alongside our remote-first team. The ideal candidate has a deep understanding of conversion rate optimization strategies and a proven track record of improving website performance. As a CRO Strategist, you will analyze user behavior, identify conversion barriers, and implement strategies to enhance the overall user experience and increase conversion rates.
Responsibilities:
· Establish KPIs for conversion rate optimization and create a robust A/B testing roadmap for newly launched websites.
· Perform website audits and provide strategic recommendations based on UX best practices and usability standards for existing client websites
· Define, report, and present the performance of website A/B and multivariate testing initiatives to clients
· Develop internal and client-facing POVs, guidelines, and templates for building new websites, tracking performance, SEO and CRO testing
· Consult with clients to develop, articulate, and implement comprehensive SEO strategic plans/roadmap that align with client's overall goals and broader strategies
· Continuously identify new SEO growth opportunities for clients by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
· Stay up-to-date with the latest trends and best practices in CRO and digital marketing to continuously improve our services.
· Collaborate with designers, developers, and other stakeholders to implement CRO strategies and ensure seamless integration.
Skills:
Experience:
As a full-time member of the Barrel team, we offer the following benefits:
- Remote Work
- Competitive Salary
- Health/dental/vision coverage
- Paid vacation
- Half-day Fridays all year round
- Remote home setup stipend
- Profit-sharing
- 401k match
- Professional development stipend
Most importantly, we work on projects that truly impact our clients’ businesses and attract team members who love to be challenged with tough problems and fast-paced work.
Barrel is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their race, color, culture, ethnicity, sex, gender identity and expression, nation of origin, age, veteran’s status, religion, disability, sexual orientation, appearance, opinions, beliefs and more.
